Prime St Kilda first opened its doors in 1997, standing as an icon on the corner of Barkly and Blessington Street. Over two decades later, we are still proudly supplying customers with our exclusive and limited edition range of footwear, apparel and accessories.

As our 21st Anniversary approaches, we have decided to celebrate our big birthday by offering an exclusive collection of Prime products. We took some time to research smaller manufacturers that specialise in producing the highest quality products, and we partnered with them to offer you some great, limited edition pieces.

Our Birthday celebration week starts on Monday the 12th of November, with giveaways and promotions in store every day leading up to the big party on Saturday the 17th of November. Stay tuned for more details on the birthday party, special edition collaborations, amazing giveaways and more.