December is here and the festive season is officially in full swing. With a month of parties, events and shopping ahead, we know how important it is to look your sharpest. Whether it's a dinner with colleagues or a casual barbecue with family and friends, Prime has every occasion covered in the lead-up to Christmas.




Fred Perry Laurel Wreath Tartan Shirt - SHOP
NN07 Marco Chino - SHOP
Fred Perry x George Cox Tassel Loafer - SHOP




Fred Perry Blackwatch Tartan Shirt - SHOP
NN07 Linen Crown Shorts - SHOP
Fred Perry Jacquard Webbed Belt - SHOP
Converse Chuck Taylor 70 - SHOP




Deus Miyagi Dean Shirt - SHOP
Pig & Hen Bracelet - SHOP
Timex Expedition Scout Watch - SHOP
Adidas Gazelle Super - SHOP