Prime has been supplying sneaker lovers with premium footwear for more than 20 years. So it only makes sense that we should also offer the very best in shoe care.


Established in 2012, Sneaker LAB was born from an infectious passion for sneakers and the minimalist street culture. The brand started with an idea to create an environmentally friendly biotech driven premium shoe care brand.

Five years on and Sneaker LAB is the scientific authority on sneaker care. Each of their premium shoe care products make use of environmentally friendly biotechnology, function on a molecular level, and continue to work long after application. They are water-based, readily biodegradable, and all packaging is suitable for recycling.

Shop the range here.