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FRED PERRY x NICHOLAS DALEY

Fred Perry partner with British designer Nicholas Daley, creating a collection that combines contemporary culture and traditional craftsmanship. Th...

FRED PERRY - NEW ARRIVALS

Another big drop from Fred Perry has arrived! Head to the website and shop the latest men's and women's styles from the undisputed champions of Bri...

CARHARTT WIP x CLARKS ORIGINALS WALLABEE BOOT

Carhartt WIP team up with Clarks Originals to collaborate on two variations of the iconic Wallabee Boot. Both iterations take cues from Carhartt's ...

REIGNING CHAMP - MADE IN CANADA

It is with great pleasure that that we welcome Canadian brand Reigning Champ to Prime. Based in Vancouver, BC, these guys have been handcrafting pr...

NN07 - CAPE TOWN

NN07 have delivered their new collection for SS19, fresh off the brand's recent journey to Cape Town, South Africa. Full of colourful contrasts, th...

NIKE SPORTSWEAR

The latest apparel from Nike Sportswear is now available at Prime. Tech Fleece pants and hoodies are back, as well as an updated take on the swoosh...

FRED PERRY

Fred Perry has delivered their first drop of the season, including seasonal sweats and shirting plus the latest colours in the iconic Twin Tipped ...

NEW ARRIVALS FROM ADIDAS ORIGINALS

New kicks from Adidas Originals have arrived including the all new Marathon Tech. The model blends vintage Three Stripes running aesthetics with in...

Sneaker Freaker x ASICS GEL-Lyte III "Tiger Snake"

ASICS and Sneaker Freaker continue their longstanding partnership with a collaborative take on the timeless GEL-Lyte III silhouette. Dubbed the "Ti...

WINTER INSPIRATION

With less than a week before Winter officially arrives, it's time to pull out the coats, denim, boots and beanies. This week we have put together ...

FRED PERRY - NEW ARRIVALS

Shop the latest men's and women's styles from Fred Perry. New outerwear from the brand's Authentic range is now available, plus limited pieces from...

TSPTR DRY GOODS

Limited pieces from TSPTR's 'Dry Goods' range have arrived. Each garment is crafted from soft Portuguese cotton twill, reworking 20th century Ameri...