THE OG GEL-DS TRAINER

THE OG GEL-DS TRAINER

The Gel-DS Trainer from ASICS was originally launched in 1995, earning its 'OG' title. This lightweight running shoe was designed for the serious...

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KINFOLK

KINFOLK

Our pals at Kinfolk came through with the goods this week, delivering a collection that blends the lines between street-wear and American sportswea...

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CHUCK II GUM SOLE

CHUCK II GUM SOLE

The popular Chuck Taylor II gets the gum treatment with a durable and grippy rubber gum sole. Available in both black and white canvas in store a...

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STAFF SALE PICKS

STAFF SALE PICKS

Our New Year Sale is in full swing, with a bunch of great threads still available at 50% OFF. We asked our St Kilda manager Joy to pick out her fav...

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GAZELLE REISSUE

GAZELLE REISSUE

This version of the Gazelle honours the vintage 1991 shoe in a one-to-one reissue. With a plush suede upper, these kicks feature the classic contr...

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ASICS GEL-LYTE V TANDOORI

ASICS GEL-LYTE V TANDOORI

ASICS are back with their last release for 2016; the GEL-Lyte V Tandoori. These spicy kicks feature over two decades of performance heritage, and o...

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Look-It-Up

Look-It-Up

Kevin Costner style icon? Yes? Maybe, ok? Not the first Hollywood actor that springs to mind but lets look at his extensive collection of sports mo...

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X-MAS WISHLIST

X-MAS WISHLIST

The silly season is right around the corner and the Prime team are damn exited! We are already playing jingle bells and sculling eggnog in the offi...

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MEET GEORGE COX

MEET GEORGE COX

George James Cox, originally a brewer, established his footwear company in England 1906. The company defined their style from the beginning combini...

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