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21ST ANNIVERSARY COLLABORATIONS
Post by Bold Support on Nov 29, 2018
In celebration of our 21st Birthday, we partnered with several of our favourite brands to bring...
21ST BIRTHDAY PARTY DETAILS & GIVEAWAYS
Post by Bold Support on Nov 09, 2018
We turn 21 years old this year and to thank all of our amazing customers...
21st BIRTHDAY CELEBRATION TIME
Post by Bold Support on Nov 02, 2018
Prime St Kilda first opened its doors in 1997, standing as an icon on the...
Wood Wood 'Before & After' A/W18
Post by Bold Support on Sep 03, 2018
After making a return to Prime last year, Danish label Wood Wood have delivered their...
SNEAKER LAB
Post by Bold Support on Apr 26, 2018
Prime has been supplying sneaker lovers with premium footwear for more than 20 years. So it only makes...
Air Max Day | Nike x Sean Wotherspoon Air Max 1/97 VF
Post by Bold Support on Mar 22, 2018
Last year's Air Max Day saw the launch of the "Vote Forward" campaign, where Nike...
NN.07 "SCOTLAND" COLLECTION
Post by Bold Support on Mar 05, 2018
The latest collection from Danish label No Nationality has just arrived at Prime. As always,...
NIKE AIR MAX 98 "THUNDER BLUE" QS
Post by Bold Support on Jan 31, 2018
Often described as one of the more underrated Air Max models, the Air Max 98 is...
CHRISTMAS PARTY SEASON
Post by Prime Online on Dec 06, 2017
December is here and the festive season is officially in full swing. With a month...
NIKE AIR HUMARA QS
Post by Prime Online on Nov 30, 2017
After being the subject of a polarising collaboration with Supreme last month, the Air Humara makes...
ONE STOP FRED PERRY SHOP
Post by Prime Online on Nov 23, 2017
It's no secret that Fred Perry is a cornerstone at Prime, and we're proud to offer...
PRIME SPRING STYLE
Post by Prime Online on Nov 13, 2017
After a very long and typically unpredictable Melbourne winter, it appears spring is finally upon...
EBBETS FIELD
Post by Prime Online on Oct 30, 2017
Seattle-based brand Ebbets Field have been producing handcrafted ballcaps and athletic apparel for over 25 years....
LEVI'S VINTAGE CLOTHING
Post by Prime Online on Sep 18, 2017
The new range from Levi's Vintage Clothing has arrived at Prime! The brand has delved...
NIKE CORTEZ KENNY MOORE COLLECTION
Post by Prime Online on Aug 24, 2017
We love a good story here at Prime, so you can only imagine our excitement...
RAF SIMONS X FRED PERRY
Post by Prime Online on Aug 09, 2017
The ongoing partnership between Fred Perry and iconic Belgian designer Raf Simons continues this season...
NIKE AIR ZOOM MARIAH FLYKNIT RACER
Post by Prime Online on Jul 21, 2017
Nike has given Flyknit fans what many believe to be the successor to the original...
NEW BALANCE 247 'BREATHE PACK'
Post by Prime Online on May 01, 2017
New Balance's 247 was an undoubtable success upon the shoe's initial release late last year. Now,...
TSPTR X PEANUTS VINTAGE CITY PACK
Post by Prime Online on Apr 21, 2017
This week our friends at TSPTR have delivered this killer capsule collection of sweatshirts, replicating...
ASICS GEL-Mai
Post by Prime Online on Apr 10, 2017
Debuting in the late 90's and often considered an overlooked classic, the GEL-Mai from Asics...
CHUCK TAYLOR ALL STAR 70
Post by Prime Online on Apr 06, 2017
Undoubtedly a Converse favourite, the 1970's Chuck Taylor is back. Adding modern updates to a...
MADNESS GIVEAWAY EXTENDED!
Post by Prime Online on Mar 28, 2017
London legends and lifelong friends MADNESS make their return to Australia for the first time in more...
Deus x Alpha Industries MA-1 Flight Jacket
Post by Prime Online on Mar 16, 2017
Deus have teamed up with Alpha Industries to apply their personal touch to the classic...
FRED PERRY SHIRT SHOP
Post by Prime Online on Jan 25, 2017
As always, our Fred Perry Shirt Shop is open. Browse our full range of Fred...
THE OG GEL-DS TRAINER
Post by Prime Online on Jan 23, 2017
The Gel-DS Trainer from ASICS was originally launched in 1995, earning its 'OG' title. This lightweight...
KINFOLK
Post by Prime Online on Jan 20, 2017
Our pals at Kinfolk came through with the goods this week, delivering a collection that...
CHUCK II GUM SOLE
Post by Prime Online on Jan 18, 2017
The popular Chuck Taylor II gets the gum treatment with a durable and grippy rubber...
STAFF SALE PICKS
Post by Prime Online on Jan 13, 2017
Our New Year Sale is in full swing, with a bunch of great threads still...
GAZELLE REISSUE
Post by Prime Online on Jan 10, 2017
This version of the Gazelle honours the vintage 1991 shoe in a one-to-one reissue. With...
NEW YEAR SALE
Post by Prime Online on Jan 02, 2017
Happy New Year from the Prime team! To celebrate the beginning of 2017 we are increasing our...
ASICS GEL-LYTE V TANDOORI
Post by Prime Online on Dec 23, 2016
ASICS are back with their last release for 2016; the GEL-Lyte V Tandoori. These spicy...
Look-It-Up "REAL MEN WEAR SHORTS"
Post by Prime Online on Dec 15, 2016
This weeks Look-it-Up is all about the Short Trousers. Can I wear shorts? am I...
Look-It-Up
Post by Prime Online on Dec 09, 2016
Kevin Costner style icon? Yes? Maybe, ok? Not the first Hollywood actor that springs to...
X-MAS WISHLIST
Post by Prime Online on Nov 30, 2016
The silly season is right around the corner and the Prime team are damn exited! We...
MEET GEORGE COX
Post by Prime Online on Nov 23, 2016
George James Cox, originally a brewer, established his footwear company in England 1906. The company defined...
ASICS X UNDEFEATED 'DISARRAY'
Post by Prime Online on Jun 10, 2016
ASICS X Undefeated team up to bring us this collab GEL-Lyte V 'Disarray'. Drawing inspiration...
RUG UP WITH FRED
Post by Prime Online on Jun 01, 2016
The cold weather has certainly hit Melbourne streets this week. With frosty mornings and bitter...
COSY NEW GEAR
Post by Prime Online on May 20, 2016
Todd Snyder X Champion and Denham hit the online store with a bunch of cosy...
YOU CAN'T PUT A PRICE ON COMFORT
Post by Prime Online on May 03, 2016
You honestly can't put a price on your own comfort. Especially when it comes to...
GEL-LYTE X SOLEBOX
Post by Prime Online on May 03, 2016
ASICS and Solebox come together to bring us the "Blue Carpenter Bee" Gel-Lyte III. Designed...
NORDIC MAN
Post by Prime Online on Apr 29, 2016
This weeks fit is a shout out to our Nordic brothers. ‘Norse’ refers to all...
SEEDY WEATHER
Post by Prime Online on Apr 15, 2016
That seedy weather seems to be slowly blowing through, so we styled a Autumn outfit to...
BREAKPOINT
Post by Prime Online on Apr 15, 2016
The Converse Breakpoint is a super low silhouette with a premium leather construction. Featuring the...
FRED PERRY X NIGEL CABOURN
Post by Prime Online on Apr 07, 2016
Our man Nigel Cabourn celebrates his third collection with our pals over at Fred Perry....
CONTEMPORARY COWBOY
Post by Prime Online on Apr 01, 2016
Rocking a bandanna around your neck hasn’t always been just a fashion statement. Originally tied...
WHITE NOISE
Post by Prime Online on Apr 01, 2016
This new limited edition collection from ASICS has two faces, the ability to be disruptive...
LVC 1915
Post by Prime Online on Mar 24, 2016
Cam's looking fresh in the new 1915 Sack Coat from Levis Vintage Clothing, celebrating 100 years...
THE TUCK
Post by Prime Online on Mar 22, 2016
Remember when your mum was dressing you and she would make sure everything was tucked...
URBAN SAFARI
Post by Prime Online on Mar 10, 2016
In this concrete jungle we live in, it is important to take time out of...
ASICS GEL RESPECTER X PATTA
Post by Prime Online on Mar 08, 2016
Watch out as Amsterdam sneaker store Patta unfolds its latest collaboration with ASICS. Vibeing back...
