Since first opening doors in 1997, Prime has remained a premium destination for sneakers, streetwear and accessories.

For the last 21 years we have proudly supplied customers with the latest exclusive releases from Nike, Adidas Originals, ASICS and more. Plus key styles from all of the big hitters in footwear.

We pride ourselves on stocking brands that share our ethos of timelessness, quality and a point of difference. Most notably, Prime offers the latest seasonal collections from Fred Perry, NN07, Carhartt WIP, Levi’s Vintage Clothing, Wood Wood and many more. As well as an exclusive range of in-house labels including Left Field NYC and Jackman. Over the years, these longstanding partnerships combined with our passion and spirit for what we do has culminated in many special edition releases and collaborations.

Today, Prime remains an icon and continues to grow while maintaining our humble approach to the retail landscape. Shop online today or visit our flagship store in St Kilda.