Terms of service
Updated: October 2026
These Terms of Service govern your access to and use of www.primeonline.com.au (the “Website”) and purchases made through it.
The Website is operated by Prime Athletic Pty Ltd (“PRIME”, “we”, “us” or “our”). By accessing or using the Website, you agree to these Terms of Service. Please read them carefully before using the Website or placing an order.
These Terms of Service should be read together with our Privacy Policy, Shipping Policy and Returns & Exchanges Policy.
1. Use of the Website
You agree to use the Website only for lawful purposes and in accordance with these terms and applicable laws.
You must not:
- Use the Website for fraudulent, unlawful or unauthorised purposes.
- Interfere with the operation, security or functionality of the Website.
- Attempt to gain unauthorised access to our systems, servers or customer accounts.
- Copy, reproduce or distribute Website content without permission, except where permitted by law.
We may restrict or suspend access where reasonably necessary due to misuse, security concerns or unlawful activity.
2. Eligibility and Customer Accounts
By using the Website or placing an order, you confirm that you are legally capable of entering into a binding agreement.
If you create an account, you are responsible for maintaining the confidentiality of your login details and for activity conducted through your account, to the extent permitted by law.
Please notify us promptly if you suspect unauthorised access to your account.
3. Product Information and Availability
We make reasonable efforts to ensure that product descriptions, images, sizing information, measurements, prices and availability displayed on the Website are accurate and up to date.
Product colours may vary slightly due to screen settings and display differences.
Products may become unavailable or product information may require correction. If an error materially affects your order, we will contact you where reasonably practicable to discuss the available options.
Nothing in this section limits your rights under Australian Consumer Law, including your rights where goods do not match their description.
4. Orders and Order Acceptance
When you place an order through the Website, you submit an offer to purchase the selected products at the displayed prices and on these terms.
An order confirmation email acknowledges receipt of your order. We will communicate acceptance of your order through our order confirmation and fulfilment process.
We may need to review an order where there is a genuine pricing or product information error, suspected fraudulent activity, a payment issue or stock unavailability.
If we cannot fulfil an order, we will contact you and arrange an appropriate refund for any amount paid for products that cannot be supplied, subject to applicable law.
If you need to request a cancellation or change, please contact us as soon as possible. We cannot guarantee changes once an order has been processed or dispatched.
Nothing in this section excludes any cancellation or other rights available to you under Australian Consumer Law.
5. Pricing, Payment and GST
All prices displayed on the Website are in Australian dollars (AUD). Prices include GST where applicable.
Prices may change without notice, but changes will not affect an order already accepted by PRIME, except where a correction or other action is permitted by law and appropriately communicated to the customer.
Full payment is required before an order is dispatched. Orders may be delayed or cancelled where payment cannot be successfully processed, subject to applicable law.
If a payment is declined, product availability and pricing cannot be guaranteed for a subsequent order.
6. Discount Codes and Promotional Offers
Discount codes and promotional offers are subject to the conditions stated when they are offered.
Unless otherwise specified:
- Only one discount code may be used per order.
- Discount codes cannot be exchanged for cash.
- Promotional offers may be subject to product, timing or availability restrictions.
Items purchased using a discount code or promotional offer may be excluded from change-of-mind returns, exchanges or store credit where this is clearly stated in our Returns & Exchanges Policy or at the time of purchase.
These conditions do not exclude or limit your rights under Australian Consumer Law.
7. Shipping and Delivery
Shipping methods, costs and estimated delivery timeframes are displayed at checkout where available.
Our usual dispatch timeframe is within 1–2 business days, excluding weekends and public holidays. Delivery timeframes are estimates and may vary depending on the destination, carrier and circumstances outside our reasonable control.
Customers are responsible for providing accurate delivery details. Please contact us as soon as possible if you identify an error.
For full details, please refer to our Shipping Policy.
Nothing in this section excludes our obligations under Australian Consumer Law regarding delivery, non-delivery, loss or damage.
8. International Orders, Duties and Taxes
PRIME offers international shipping to destinations available at checkout.
For international orders, applicable duties, taxes and other import charges are calculated and displayed at checkout where supported. The amounts payable will be shown before you complete your purchase.
Where these charges are collected at checkout, they are handled in accordance with the arrangements applicable to your order and destination. If any additional charges may apply after purchase, the relevant information should be displayed or communicated before the order is completed wherever practicable.
International delivery timeframes may vary due to customs clearance and local delivery services.
9. Returns, Exchanges and Refunds
Our Returns & Exchanges Policy explains the conditions that apply to eligible change-of-mind returns for online purchases.
Eligible full-priced items may be exchanged or returned for store credit within 14 days of delivery, subject to the conditions in that policy. Refunds are not offered for change-of-mind returns.
Sale and promotional items are not eligible for change-of-mind returns, exchanges or store credit.
These change-of-mind conditions do not apply to remedies required under Australian Consumer Law. Eligible faulty, misdescribed or otherwise non-compliant products may qualify for a repair, replacement, refund or another remedy as required by law.
Please refer to our full Returns & Exchanges Policy for return instructions and conditions.
10. Product Ownership and Delivery Risk
Ownership of products passes to you once full payment has been received, subject to applicable law.
PRIME remains responsible for meeting its legal obligations concerning the supply and delivery of products. Nothing in these terms transfers responsibility to you for loss or damage in circumstances where PRIME remains legally responsible.
11. Intellectual Property
Website content, including text, photographs, graphics, logos, designs and other materials, is owned by PRIME or used under licence, unless otherwise stated.
You must not reproduce, distribute, modify or commercially exploit Website content without prior written permission, except where permitted by law.
12. Third-Party Services and Links
The Website may contain links to third-party websites or use third-party services, including payment providers and delivery services.
Third-party services may be subject to their own terms and privacy policies. This section does not limit any responsibility PRIME has for services or obligations it is legally responsible for.
13. Privacy
We handle personal information in accordance with our Privacy Policy and applicable privacy laws.
Please refer to our Privacy Policy for information about how personal information is collected, used, stored and disclosed.
14. Website Availability and Liability
We make reasonable efforts to keep the Website available and functioning correctly. However, access may occasionally be interrupted for maintenance, technical issues or circumstances beyond our reasonable control.
To the extent permitted by law, PRIME is not liable for indirect or consequential loss arising from the use of the Website where such liability can lawfully be excluded.
Nothing in these terms excludes, restricts or modifies any liability, guarantee, right or remedy that cannot lawfully be excluded under Australian Consumer Law or other applicable legislation.
15. Changes to These Terms
We may update these Terms of Service from time to time. The latest version will be published on the Website with its updated date.
Changes will not retrospectively remove rights or alter obligations relating to an existing order where doing so would be contrary to law.
16. Governing Law
These Terms of Service are governed by the laws applicable in Victoria, Australia, together with applicable Commonwealth laws.
Nothing in this section limits any rights you may have under applicable consumer protection laws.
17. Contact Us
For questions about these Terms of Service, online orders or our policies, please contact:
PRIME — Prime Athletic Pty Ltd
Email: stkilda@primeonline.com.au
Website: www.primeonline.com.au
Australian Consumer Law
Our goods come with guarantees that cannot be excluded under the Australian Consumer Law.
You are entitled to a replacement or refund for a major failure and compensation for any other reasonably foreseeable loss or damage.
You are also entitled to have goods repaired or replaced if the goods fail to be of acceptable quality and the failure does not amount to a major failure.