PRIME WOMEN

PRIME WOMEN

We have curated some of our favourite pieces from the floor to help you navigate through Melbourne's crazy summer. Shop the women's range here.

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VEJA SNEAKERS

VEJA SNEAKERS

French label VEJA was founded in 2005, amidst the chaos of the internet bubble. The vision was to push back on the increasingly virtual approach to...

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TSPTR

TSPTR

The latest styles from TSPTR are now available in store and online. The brand continues to reminisce vintage Peanuts cartoons of the 1970's with th...

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LEVI'S VINTAGE CLOTHING

LEVI'S VINTAGE CLOTHING

Levi's Vintage Clothing have delivered their latest range of archival reproductions. 1950's style tees and sweats are back, plus a selection of the...

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KARHU FOOTWEAR

KARHU FOOTWEAR

Karhu sneakers have arrived at Prime! These Finnish footwear experts have been crafting premium athletic wear since the early 20th century. The fir...

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BROTHERS ARTISAN OIL

BROTHERS ARTISAN OIL

A long-awaited restock from Brothers Artisan Oil has arrived! Each product is handcrafted from natural ingredients that won't hurt you, the environ...

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FRED PERRY x NICHOLAS DALEY

FRED PERRY x NICHOLAS DALEY

Fred Perry partner with British designer Nicholas Daley, creating a collection that combines contemporary culture and traditional craftsmanship. Th...

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FRED PERRY - NEW ARRIVALS

FRED PERRY - NEW ARRIVALS

Another big drop from Fred Perry has arrived! Head to the website and shop the latest men's and women's styles from the undisputed champions of Bri...

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