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21ST ANNIVERSARY COLLABORATIONS
In celebration of our 21st Birthday, we partnered with several of our favourite brands to bring you a selection of special edition Prime collaborations. Check out the range below. Our friends at Left Field NYC have crafted two collaborative versions of their "Charles Atlas" jeans. Proudly m...
21ST BIRTHDAY PARTY DETAILS & GIVEAWAYS
We turn 21 years old this year and to thank all of our amazing customers for their love and support, we’ve got a full week of celebrations and giveaways lined up starting on Monday 12th November. We’re so excited to announce that we have collaborated with some of our favourite brands including F...
21st BIRTHDAY CELEBRATION TIME
Prime St Kilda first opened its doors in 1997, standing as an icon on the corner of Barkly and Blessington Street. Over two decades later, we are still proudly supplying customers with our exclusive and limited edition range of footwear, apparel and accessories.As our 21st Anniversary approaches,...
Wood Wood 'Before & After' A/W18
After making a return to Prime last year, Danish label Wood Wood have delivered their 'Before & After' A/W18 collection.The new range represents W.W. at their best, reworking wardrobe staples from a broad spectrum of inspiration. Cross-body bags, graphic t-shirts and nylon track pants nod to ...

SNEAKER LAB

SNEAKER LAB
Prime has been supplying sneaker lovers with premium footwear for more than 20 years. So it only makes sense that we should also offer the very best in shoe care. Established in 2012, Sneaker LAB was born from an infectious passion for sneakers and the minimalist street culture. The brand started...