
21ST ANNIVERSARY COLLABORATIONS
In celebration of our 21st Birthday, we partnered with several of our favourite brands to bring you a selection of special edition Prime collabora...
Read moreNEW RELEASES ONLINE AND IN STORE NOW
We turn 21 years old this year and to thank all of our amazing customers for their love and support, we’ve got a full week of celebrations and giv...
Read morePrime St Kilda first opened its doors in 1997, standing as an icon on the corner of Barkly and Blessington Street. Over two decades later, we are s...
Read moreAfter making a return to Prime last year, Danish label Wood Wood have delivered their 'Before & After' A/W18 collection.The new range represent...
Read morePrime has been supplying sneaker lovers with premium footwear for more than 20 years. So it only makes sense that we should also offer the very bes...
Read moreLast year's Air Max Day saw the launch of the "Vote Forward" campaign, where Nike invited a dozen creatives from all over the globe to attend the N...
Read moreThe latest collection from Danish label No Nationality has just arrived at Prime. As always, the brand remains deeply inspired by exploration, cult...
Read moreOften described as one of the more underrated Air Max models, the Air Max 98 is in for a huge year ahead as Nike celebrates the silhouette's 20th a...
Read moreDecember is here and the festive season is officially in full swing. With a month of parties, events and shopping ahead, we know how important it i...
Read moreAfter being the subject of a polarising collaboration with Supreme last month, the Air Humara makes a comeback this season with a Nike Quickstrike ...
Read moreIt's no secret that Fred Perry is a cornerstone at Prime, and we're proud to offer you the largest range available - encompassing each of the bran...
Read moreAfter a very long and typically unpredictable Melbourne winter, it appears spring is finally upon us.Temperatures are rising - so it's time to reti...
Read moreSeattle-based brand Ebbets Field have been producing handcrafted ballcaps and athletic apparel for over 25 years. Owner and founder Jerry Cohen bui...
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