SNEAKER LAB

SNEAKER LAB

Prime has been supplying sneaker lovers with premium footwear for more than 20 years. So it only makes sense that we should also offer the very bes...

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NN.07 "SCOTLAND" COLLECTION

NN.07 "SCOTLAND" COLLECTION

The latest collection from Danish label No Nationality has just arrived at Prime. As always, the brand remains deeply inspired by exploration, cult...

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CHRISTMAS PARTY SEASON

CHRISTMAS PARTY SEASON

December is here and the festive season is officially in full swing. With a month of parties, events and shopping ahead, we know how important it i...

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NIKE AIR HUMARA QS

NIKE AIR HUMARA QS

After being the subject of a polarising collaboration with Supreme last month, the Air Humara makes a comeback this season with a Nike Quickstrike ...

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ONE STOP FRED PERRY SHOP

ONE STOP FRED PERRY SHOP

It's no secret that Fred Perry is a cornerstone at Prime, and we're proud to offer you the largest range available - encompassing each of the bran...

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PRIME SPRING STYLE

PRIME SPRING STYLE

After a very long and typically unpredictable Melbourne winter, it appears spring is finally upon us.Temperatures are rising - so it's time to reti...

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